What’s the most important brand in your life?
A lot of people chuckle when you ask them that question. “Brands aren’t important to me,” they’ll say. “I buy what I buy based on two things: quality or price.”
That’s a very rational approach to buying things.
Trouble is, it’s not true.
No matter how immune to the influence of brands we believe we are, research shows we’re not.
Brands affect everything about our perception of products and services.
No need to bore you with a lot of studies and statistics. Ever since the 1975 Pepsi Challenge was de-bunked, we’ve learned that what we call something—its brand—has a transforming affect on everything about it…even to the point of changing the pattern of our brain’s responses.
So, your brand’s personality, its meaning, is crucial.
And that means you need to know how to construct a brand from the bottom up. That means understanding the sensory, intellectual, behavioral, emotional and transcendent components that make up your brand.
Once those elements are clear, you can begin focusing on that most difficult of all organizational challenges: consistent execution.
Let TrueTalk help you with both brand conceptualization and organizational execution so that you can be sure that your products and services mean what you want to them to mean to your customers.
Even those skeptics who don’t think brands matter at all to their purchasing decisions.Permanent link